The press kit a journalist wishes you had
Point presskit at what you already have — your site, your last filing, a deck. It writes the boilerplate, the bios, the fact sheet and the alt text, marks what it could not source, and publishes one page a reporter can work from at eleven at night.
About twenty words: what you make, and for whom.
The paragraph that goes at the bottom of somebody else's story.
Label and value, each one saying what stands behind it.
Who can speak to what, and what they did before.
Portraits, product screens, the logo pack. Alt text on every image.
One paragraph a reporter would recognise as the story.
The phrases a desk strikes out of your releases.
Dated entries, each one traceable to a source.
How the mark may be used in coverage. Your counsel should read it.
Five of them are not optional, and the page will not publish while one is empty. That is the difference between a press kit and a landing page with a logo on it.
One kit, free. The writing is what you pay for.
Every published kit is free for journalists to read and download, on every plan. Paid plans generate it, keep it current from your wire+ filings, and tell you who came looking.
A real press kit page, written by you, readable by any journalist.
It writes the kit from your sources and keeps it current as you file.
One account, many clients, nothing shared between them.
Saves $60 a month, and the two products actually talk: releases you file update the kit, and the kit's contact and assets attach to every release you file. Either works on its own.
See wire+A generator that cannot say “I could not find this” will say something else instead, and the something else goes out with your name on it.