Posting is free. Reach and the writing are what you pay for.
Two releases a month cost nothing and get the same review as everyone else’s. A wire+ subscription lifts the cap, unlocks drafting, and lets you target the journalists who asked for your beat.
Enough for a company that announces a few times a year, on the same wire as everyone else.
The subscription that unlocks the writing tools and the right to target a beat.
For teams filing weekly, with an API and the desk's ear.
A journalist accepts an embargo before the release opens, and the acceptance is recorded. Break one and wire+ stops sending you embargoed material for ninety days. Brands see the kept count and never the stories.
Every filing is read by a desk editor. They check the six things the composer checks — headline, marketing language, quote, figures, embargo, spokesperson — and then the things only a person can: whether a figure matches the document behind it, and whether the release is news. Approving lists it and releases your targeting. Payment is arranged separately; no payment is collected here.
Coverage. Paid placement is labelled as paid, wire+ revenue is walled from the newsroom, and no plan changes whether a reporter reads your release or writes about it. If that were for sale, the wire would not be worth reading — and a wire nobody reads is worth nothing to you.
Saves $60 a month, and the two products actually talk: releases you file update the kit, and the kit's contact and assets attach to every release you file. Either works on its own.
See presskit