Media pitching that treats every inbox as a person
For businesses and startups with something to announce. Keep a list of the people who cover it, write one pitch, and send a personal version to each of them.
A list built from what people actually cover
Keep your media list by beat, format and recent work, or paste it in from a spreadsheet. Every recipient on a pitch carries the reason they're on it, so you can cut anyone who's a stretch before you send.
An opening line about their work, not yours
Write {first_name} and {recent_piece} once and each person gets their own values. Nothing goes out with a blank where a name should be, and the checks flag marketing language and figures without a source.
One email per person, with replies to you
Pitches go out one at a time in your company's name, with your address as the reply-to, so answers land in your own inbox. No BCC and no blast.
Know who's interested, and stop at no
Mark who replied, who's interested and who passed, and keep notes on each thread. You get one follow-up per person. A “not for me” closes the thread.
Interested? They pick a time
Add your spokesperson's open times once. Journalists, bloggers and podcasters see them in their own time zone, choose a format, and the time disappears for everyone else. The embargo is on the page.
Rules that keep people reading
A pitch tool that sends whatever you ask it to burns the relationship you’re paying to build. These hold on every plan, and they’re enforced in the database, not just the app.
- No sending to anyone without a reason they cover your subject
- No more than one follow-up per person
- No contact who has opted out, from anyone
- One-click opt-out in every email, honoured across every brand
- Coverage is never guaranteed and never for sale